I’ve been reviewing spam - and my conclusion is that spammers aren’t very smart. So, in order to help the poor fools along I’d like to offer some humble suggestions. First, humor sells - if you want more people to click on your stuff make it funny. Enough already with the puerile enhancement and related financial fantasies, go for the laugh with subject lines that will make people want to learn more: “Re: George Bush, a monkey, and a democrat discuss taxes in Heaven..”

Second, you’ve got to start thinking about your market. Nobody likes to be told they have problems, especially not people with problems. You know, every time I tell Wintel people that they’re victims rather than users because it’s Microsoft’s needs, not theirs, that take precedence, they turn off in droves. Seriously, take a hint from the cigarette people: don’t tell your targets that they don’t measure up, tell them the stars use your products. » Some advice for spammers | Paul Murphy | ZDNet.com

Technorati Tags: spam, spammers, spammers advice