Consumers are being inundated with last-ditch, mass spamming efforts as companies seek permission to keep sending them messages after a new anti-spam law kicks in. The Unsolicited Electronic Messages Act comes into effect on Wednesday, and after that date commercial promotions from New Zealand can not be sent by email or text unless they have consent from the person receiving it.

Unlikely to want the public relations disaster of being the first to be prosecuted under the new law, many major companies are telling people to reply if they wish to remain on email lists, so the company has a record of their consent Spam law brings more junk mail - 01 Sep 2007 - NZ Herald: Technology News from New Zealand and around the World